Michael Koza

Michael Koza, Analytics and Conversion Rate Optimization manager at AWE, passionate about analytics driven strategies. Full bio at http://mkoza.com

---

Graduated from HETIC school, Michael is dedicated about websites conversion rate optimisation and digital marketing. Feel free to contact him, he'd be glad to help you build a performing and happy e-business. Read more on his personnal space : http://www.mkoza.com

Analytics and Conversion Rate Optimization manager at AWE

February 2013 - Present | Levallois-Perret

I'm responsible for Analytics & Conversion Rate Optimization @ the AWE agency, based in Levallois Perret in France. Some of my specialties : * Site performance optimization * Web analytics and data analysis (Google Analytics, Google Website Optimizer) * Setup of BigData and Dashboard tools * Conversion (AB testing and MVT) * Team management and Training * Languages : French, English

SEM Manager at G4interactive

October 2011 - September 2012

- Project management - Search Engine Marketing consulting - Webmarketing - Students and customers training - Customer support

Marketing Manager at Portail du Bijou

June 2011 - October 2011

Market analysis, Traffic acquisition, Web analytics, Conversion Rate Optimization.

Performance manager at eCookie

July 2010 - October 2010

Traffic acquisition : - Email marketing (optimisations in deliveries, opens, clicks rates and actions) - SEA (managing high converting PPC campaigns) ROI oriented conversion rate optimisation.

Traffic manager at AWE / Search Performance

March 2009 - September 2009

Traffic optimisation, CPC, CPM, CPA, affiliation, insert orders from AdFront, Google DoubleClick. - Ads management. - Visual and landing pages optimisation. - ROI reporting.

Persuasion architect at AWE / Search Performance

March 2009 - September 2009

CRO, persuasion architecture, ROI, tracking, landing pages, post-click marketing, personas, user-testing. - conversion funnel & ROI optimisation - persuasion architecture recommendations.

HETIC (Haute Ecole des Technologie de l'Information et de la Communication)

2009 – 2012

B+5

Concentration: Test of English for Internation Communication (TOEIC), may 2011 : 985/990. Google Online Marketing Challenge (GOMC), april 2011 : Strong. School admission jury (4 times in 2011). H2 marketing jury (june 2011). Opening speech in april 2011 for the P2010 graduation ceremony. Activités et associations : Member of the junior entreprise Syner'HeTiC. Speaker in traffic acquisition & conversion rate optimization (december - january 2011).

Cergy-Pontoise University

2007 – 2009

Two year diploma from a university institute of technology specialization in : Services and Communic

Concentration: Project management, web development, communication

Keen interest in archery, archer since 1999. Member of the French Data Network non profit.